Latest Post
Aspiration versus ‘exclusionary’?
Targeting the bulls-eye consumer has always been a solid principle, but take it too far and create an exclusion zone around your brand and you run into trouble. Abercombie & Fitch’s CEO told the world [...]
Featured Post
Johnnie Walker – Where Flavour is King.
Johnnie Walker, the world’s number one Blended Scotch Whisky brand, has launched a new global advertising campaign under the theme of “Where Flavour is King”. The ad takes consumers on a journey into a phantasmagoric [...]
Latest Aside
Choya – Umeshu
I made a terrible mistake. I made an assumption. But the lovely Japanese brand ambassador of Choya corrected me with a very polite – but strict – answer: “It is not plum. It is better [...]
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BUTTERFLY IN 60 SECONDS
WHAT ARE WE KNOWN FOR?
Delivering strong strategic thinking and innovation in complex and crowded categories
Creative methodologies that unlock great and deep consumer insight
WHERE?
London-based but with a global reach and a specific focus on Emerging Markets, especially Russia, Eastern Europe and Middle-East
WHO DO WE WORK WITH?
Global businesses operating in the Food, Drink, Personal Care and Beauty sectors. SABMiller, Danone, Colgate Palmolive and Pepsico are among some of our recent clients
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