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  • HELLO, WE ARE BUTTERFLY LONDON,


    NOW ALSO IN NYC


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  • We specialise in developing brands and products that connect emotionally with consumers


    80% of our work is outside of the UK with a strong focus on the consumers


    of the Emerging Markets


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  • SABMILLER - RUSSIA


    How do you create a beer brand from brief to shelf in 6 months?


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  • COLGATE PALMOLIVE - RUSSIA


    How do you make freshness in deodorant a fresh idea?


    Read More →
  • PANACHE - UK


    How do you find meaningful, commercial brand names fast?


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  • NUTRICIA, DANONE - RUSSIA


    How do you uncover deep emotional & cultural insight amongst mothers?


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  • CANCER RESEARCH - UK


    How do you bring new consumers to your charity brand through new channels?


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  • ORANGINA SCHWEPPES - UK


    How do you revitalise a troubled soft drink brand?


    Read More →
  • PEPSICO - EGYPT & SAUDI ARABIA


    How do you create an iconic brand communication in Snacking?


    Read More →
  • ARLA FOODS - DENMARK


    How do you create a Dairy innovation pipeline?


    Read More →

FEATURED BLOG POSTS

Three Brands Communicating to Gen X Successfully

It’s all well and good knowing who Gen X are and that they are an ...

The Future of Personal Technology

Product development has people at its heart: it’s all about uncovering human pain points and ...

Give Your Innovation Purpose (and reap the rewards)

Every brand has the same reason for existence. Every brand’s ‘why’ must be about evocation. ...

Who Champions Innovation?

Generally, there are two types of innovators. The first type tends to be individuals who ...

‘Sparking’ Successful Innovation

Disruptive has been a necessary adjunct to innovation. Brands commonly leverage consumer-centric insights to inform ...

The Importance of Iterative Innovation

James Dyson created more than 5,000 failed prototypes before succeeding in completing the vacuum cleaner ...

What’s Wrong With Traditional Innovation Approaches?

Innovation workshops used to be about taking time to collaborate with colleagues and using your ...

Why Do Start Ups Do It better?

I have an obsession with Kickstarter and Indiegogo.  It’s not just about getting some pretty ...

BUTTERFLY STORIES

Gen X: Chinese Perspective

As a Chinese Gen-Xer, you’re likely to be a self-made man or woman who survived ...

Generation X: The Historical Context

When examining the values, attitudes & behaviours of any given generation, it’s always worth interrogating ...

Gen X – Forgotten, but not Gone

Gen X, the ‘Forgotten Generation’… aged between 37- 52 years old. Who are they? Is ...

Forgotten by Who?

My colleagues tell me that as a Gen Xer I belong to the forgotten generation. ...

Three Brands Communicating to Gen X Successfully

It’s all well and good knowing who Gen X are and that they are an ...

Parenting in the Digital Age: Gen X vs Gen Y

With various apps and gadgets emerging promising to alleviate the stresses of being a parent, ...

‘Sparking’ Successful Innovation

Disruptive has been a necessary adjunct to innovation. Brands commonly leverage consumer-centric insights to inform ...

The Importance of Iterative Innovation

James Dyson created more than 5,000 failed prototypes before succeeding in completing the vacuum cleaner ...

SEE ALL POSTS

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  • @butterflyLDN April 14, 2018

    Butterfly is back at in-cosmetics this year! Don't miss our talk on MEA Beauty with Vatsala Rathore and Megan Powel… twitter.com/i/web/status/9…

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