HELLO, WE ARE BUTTERFLY LONDON,
NOW ALSO IN NYC
We specialise in developing brands and products that connect emotionally with consumers
80% of our work is outside of the UK with a strong focus on the consumers
of the Emerging Markets
SABMILLER - RUSSIA
How do you create a beer brand from brief to shelf in 6 months?
COLGATE PALMOLIVE - RUSSIA
How do you make freshness in deodorant a fresh idea?
PANACHE - UK
How do you find meaningful, commercial brand names fast?
NUTRICIA, DANONE - RUSSIA
How do you uncover deep emotional & cultural insight amongst mothers?
CANCER RESEARCH - UK
How do you bring new consumers to your charity brand through new channels?
ORANGINA SCHWEPPES - UK
How do you revitalise a troubled soft drink brand?
PEPSICO - EGYPT & SAUDI ARABIA
How do you create an iconic brand communication in Snacking?
ARLA FOODS - DENMARK
How do you create a Dairy innovation pipeline?
Sustainability was the key theme at this year’s Cosmoprof beauty conference in Bologna, which drew ...
The Muslim lifestyle economy is set to reach $3 trillion by 2021, with the UK ...
When Butterfly London spoke at in-cosmetics beauty conference in London last year on Halal Beauty, ...
It’s all well and good knowing who Gen X are and that they are an ...
Product development has people at its heart: it’s all about uncovering human pain points and ...
Every brand has the same reason for existence. Every brand’s ‘why’ must be about evocation. ...
Generally, there are two types of innovators. The first type tends to be individuals who ...
Disruptive has been a necessary adjunct to innovation. Brands commonly leverage consumer-centric insights to inform ...
In a global society are we not simply all just citizens of the world, a ...
We are entering a period of post-materialism, when people are still purchasing products for mass ...
“The more mindless you are when you shop, the more you are going to be ...
In 2016 we wrote about the year of the ‘outlaw’ for brand storytelling, as consumers ...
As a Chinese Gen-Xer, you’re likely to be a self-made man or woman who survived ...
When examining the values, attitudes & behaviours of any given generation, it’s always worth interrogating ...
Gen X, the ‘Forgotten Generation’… aged between 37- 52 years old. Who are they? Is ...
My colleagues tell me that as a Gen Xer I belong to the forgotten generation. ...
