“Penicillin cures, but wine makes people happy.” ― Alexander Fleming Great wine is known to develop more depth and complexity over time, and the same can be said for the wine category. The landscape is unrecognisable from 20 years ago, with wine appearing in once unthinkable new formats, entering dynamic new occasions, speaking with a disruptive new tone of voice, and looking more seductive than ever. Today’s consumers are rejecting ...
Sustainability was the key theme at this year’s Cosmoprof beauty conference in Bologna, which drew in over a quarter of a million visitors from around the world. Here’s a summary of what we learnt: We need to redefine what it means to be consumers, less and less will it be relevant to define people as those who consume for the sake of consuming. We’ll have to anticipate a world order ...
In 2016 we wrote about the year of the ‘outlaw’ for brand storytelling, as consumers looked for straight-talking, no nonsense communications. However, we now see the Everyman archetype rising from the ashes, offering a valuable table stake and anchor. Far from middle of the road or vanilla, we are seeing Everyman brands deliver not just authenticity but also inclusivity. The key difference here, is that Everyman brands are managing to ...
From our twitter
- Judging books by covers... How design and format are breathing new life into wine
- Leveling Out
- Modern Foraging
- Re-packaging the Mindset
- Productivity Prioritized
- Keeping the Innovation Heart Pumping (Lessons from Start-ups)
- The War for Distinctiveness in Hospitality
- Robots won’t be taking your jobs, but you might want to hold their hand
- Meaningful Personal Care
- Planting seeds for the future of our food & drink
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