Gen X: Chinese Perspective

As a Chinese Gen-Xer, you’re likely to be a self-made man or woman who survived a tumultuous childhood, growing up during the Chinese Cultural Revolution, 1965-1975. Maybe that was why you came out as opportunistic as you were as a young adult during Chairman Deng’s “reform and opening up” days (since 1978). You jumped on every opportunity that was possible or hardly possible. Like many people in your generation, you are likely to have considered venturing to Shenzhen or Urumqi at some point because the government promised that they were where the future money was. Now you know they were right…

Anyway, voila! Over the years you have not only improved your life, but also the life of the people who are close to you. On the contrary, your son or daughter grew up in a much more protected environment and that worries you, but being a parent means that no matter what, you need to support your child, doesn’t it? So this year, you want to continue to be smart about your investments and watch closely where your child wants to go and have the capital to support them.

Having a little bit more time for yourself (thankfully your child is no longer a kid), this year you are likely to expand your cultural capital also, by learning a skill such as flower arrangement or calligraphy. You would like to learn all Western, Japanese and traditional Chinese styles because you’re open-minded. You keep your soul young. And we promise you – your “emotional age” is indeed, certainly younger than your last generation when they were your age.

Looking like an early-20-year-old, Xu Lu Er (许路儿), a fashion blogger from Taiwan, is actually in her 40s – a Gen-Xer. Her youthful face and fashion sense had shocked and envied by the whole Chinese and international Chinese community last year.

BRANDS THAT YOU WILL BUY THIS YEAR:

Anna Loch

Feeling young is one of the characteristics that define Chinese Gen-Xers. Having wealth later in their lives than many of their Western counterparts, Chinese Gen-Xers don’t care whether they’re in their 40s or 50s, they enjoy wrapping themselves with surprises and styles.

OFO (little yellow car)

Having practiced enough how to make the new i-generation works for them, Chinese Gen-X are today veterans of all kinds of app services. A bike-sharing app such as OFO is surely “worth a try” for them.

Valmont

– Niche, elegant, quietly confident, being French but without the blue, red and white, that’s what most Chinese middle class Gen-Xers are looking for today.



Jas Tang
Associate Consultant