We love the irreverent style of American Tumblr blog Thug Kitchen, the foodies who pledge to “DROP SOME KNOWLEDGE ON YOUR ASS.” Their genius site gives heathy recipes in a ‘contemporary’ vernacular – making health-promoting cooking less whiny and more, well, awesome.

The Thug Kitchen manifesto?

“THIS SITE IS HERE TO HELP YOUR NARROW DIETARY MINDED ASS EXPLORE SOME FUCKING OPTIONS SO THAT YOU CAN LOOK AND FEEL LIKE A FUCKING CHAMP.  PART OF WHAT WE ENJOY ABOUT TK IS HOW, HOPEFULLY, IT WILL GET READERS THINKING ABOUT WHAT KIND OF ADDITIONAL BEHAVIORS THEY ATTRIBUTE TO PEOPLE WHO TRY TO EAT HEALTHY. EVERYONE DESERVES TO FEEL A PART OF OUR COUNTRY’S PUSH TOWARD A HEALTHIER DIET, NOT JUST PEOPLE WITH DISPOSABLE INCOMES WHO SPEAK A CERTAIN WAY. WE AIM TO EDUCATE AS WELL AS ENTERTAIN,MOTHER FUCKER.”

Couldn’t WeightWatchers do something like this?

 

 

 

 

 

 

 

 

This Yorkshire-based sausage brand, Heck, caught our eyes at a show in London recently. What stood out was their simple, vibrant pack design and clear brand voice. On closer inspection we discovered they have an impressive range, including chicken and the more exotic bratwurst. For added USP-ishness they are all gluten-free (the gluten-free category is mega £££ by the way). Be assured we tried ALL the sausages and found they are quite delicious, thank you very much. Where can you buy these curious meat cylinders? Heck will be in Tesco stores nationwide in April. We suspect this small company could do to the sausage category what Cathedral City did for cheese. So watch this space.

 

 

 

 

 

 

 

 

This is ABSOLUT MOSCOW. It was created to impress the most sophisticated vodka drinkers and highlights the brand’s long-standing connection with art and culture. We really like the design. It encapsulates the modern and urban yet traditional Moscow – always a tricky thing to convey. This edition joins the previous ABSOLUT cities and illustrates how the brand is constantly on the move and making itself relevant to individuals and groups around the world.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

It’s becoming more and more tricky to stand out in the beer category. That’s why we like this idea of chocolate beer – served in a mug made of chocolate. True to form this slightly eccentric innovation comes from Japanese frontiers. It’s the dream come true for sweet-toothed ale lovers – and people obsessed with packaging (like us). For the branding and product innovation world it reminds everyone how unrelated food and drinks can unite to form new and interesting products.

 

 

 

 

 

 

 

 

 

 

 

We just love it when insights and packaging combine to create visually stunning products. This big and beautiful chocolate box contains 12 smaller boxes and each box represents an archetype, a sort of personality. They are brought to life through a unique quote, typography, design and type of chocolate.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

We love this! A very funny promo by Wieden + Kennedy São Paulo for Comedy Central that playfully illustrates a rather unusual sporting event, The Siesta World Cup.

http://youtu.be/oqgjJxar_VA

We all stood-up and applauded when we saw this extremely clever, witty, simple and beautifully executed new brand creation

for an Indian watch.

 

 

 

 

 

 

 

 

 

 

We applaud how the branded content agency Foam has found a very clever way of promoting Dry The River’s debut album Shallow Bed by engaging the audience with a unusual listening experience. Hold the attached tin can up to your ear to hear a track from the record!

 

 

 

 

 

 

 

 

 

 

 

 

Glassboy from roni kleiner on Vimeo.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

We love this! Gorgeous piece of design – playful, fun, with an irreverent brand name. It has New World written all over it. Come on Old World – how can you stand up to this?

http://www.youtube.com/watch?v=cVjTBHEnj04

© 2010 www.butterflylondon.com.