Bianca Cawthorne - Founding Director

Bianca brings together strategy and creativity to breathe life into brands in complex and crowded categories. She uses innovative research techniques, story-telling and archetypes to help understand consumers at a deep emotional level in order to create brands and products that will truly resonate with them.

Passionate about Emerging markets, from Russia to Saudi, Bianca has worked across both client-side (Diageo, Camelot, Boots) and consultancy-side. Five years ago she set up Butterfly London. She now co-runs the business and leads the strategy team, driving the team to challenge the conventions of how brand strategy and innovation is done.

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Stephane Le Moullec - Managing Director

Stephane is a client services, creative strategy and brand application specialist with a wealth of experience across all executional brand touch points (packaging design, retail design and BTL communication). With a PhD in Social Anthropology, he is interested in how social and cultural elements influence how brands live and breathe.

He has lived/worked extensively in Asia and the Middle East and has a strong experience in premium and luxury brands

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Alexandra Mandl - Board Director

Alexandra is a passionate Brand Strategist and Marketer with an eye for insight and a devotion for building truly long term brand equity and growth. Her previous roles have resulted in a very strong international profile with over 17 years in local, regional and global marketing leadership experience in FMCG Blue-chip Corporations such as Philip Morris, Barilla and Mars.

She has a proven track record across leading global brands such as Marlboro, M&Ms, Twix and most recently Maltesers, with experience in strategy design and deployment, communication development as well as Innovation.

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Michael Hall – Director

Michael is an innovation strategist through and through. He brings over 20 years of experience in helping brands meet the challenge of rapid cultural and technological changes that are shaping consumers lives. He has helped global organisations to create new brands, businesses and experiences that anticipate how these challenges are impacting consumer desires and to create a more meaningful and relevant role in their lives. Michael brings together experiences from across culture, categories and disciplines, taking a wide lens approach to solving complex problems.

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James Clarke - Director

James has always thrived off understanding what makes people tick. His inquisitive nature leaves no stone unturned in every brand challenge that comes his way. A seasoned insight, strategy and innovation director, James has led countless projects regional and global, identifying brand building solutions that connect with human behaviour. His open-minded, challenging and passionate approach ensuring both an enjoyable journey as well as successful results.

Any remaining time his young family allows him, James loves to spend indulging in his love of theatre and music.

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Vatsala Rathore – Director

Vatsala loves the challenge of unravelling complex human emotions in a dynamic consumer context. Having lived and worked as a qualitative researcher in Delhi, Mumbai, Dubai, Cairo and now London, she uses her cross-cultural knowledge to get under the skin of the consumer to inform strategic brand discussions.

As a Unilever accredited Moderator and Lead Researcher, she has led numerous strategic studies in market development, branding, segmentation, communication and positioning, to name a few. She believes in looking at a research problem from the client’s perspective to help deliver results that are activated effectively within the client organisation.

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Bianca "B" Meek - Consulting Director

B is an avid explorer who loves delving into brands and leveraging creativity to fuel their growth. With a mix of client and agency experience, she has worked in over 15 markets, helping to build brands through unlocking meaningful insights, developing differentiated brand identities, crafting innovation and using insights to inspire compelling communications.

What B loves most is: using the wealth of a Brand’s existing knowledge to provoke teams in new ways, delivering future-focused innovation that inspires change and strategic facilitation.

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Dal Mahil – Associate Director

Dal is a strategist with an unrelenting passion for blending diverse sources to shape new opportunities. She has a background in brand insight, strategy and innovation.

Dal has worked across sectors including FMCG, Financial Services, Technology, Telecommunications, Media, Automotive, Travel & Hospitality and the Public Sector. A Unilever accredited moderator, she is well versed in facilitating consumer and workshop sessions. A true ambassador of everything cultural, Dal has over a decade of Marketing experience globally and spent 3 years working with brands in mainland China.

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Philipp Mirow - Associate Director

Philipp is an experienced brand strategist with a passion for developing and growing brands by truly understanding their consumers and culture. He is accomplished at uncovering thought-provoking insights through qualitative and quantitative methods that lead to establishing a brand’s true purpose and potential.

Before joining Butterfly, Philipp has spent over five years in advertising, working for major agencies in New York and London, servicing a vast range of clients and categories including FMCG, Government, Financial Services, Luxury and Travel & Tourism.

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Nicole Whelan - Associate Director

Nicole is a high spirited brand marketer and strategist. A story-teller at heart, she is passionate about breathing life in to brands for customers and consumers. Having spent 6 years working in the food industry across brands such as Häagen-Dazs, Nature Valley and Fiber One, Nicole has a breadth of experience leading the development and delivery of luxury campaigns, building and launching innovation platforms and new brands in the UK, as well as building enduring relationships for brands with some of the largest retailers in the country to build bespoke plans for growth.

Nicole is happiest when she is outside in nature. She can be found with friends climbing the occasional mountain or running an obstacle course.

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Ben Blackbourn - Senior Consultant

Ben is an enthusiastic strategist who thrives on giving brands meaning. He is not afraid to ask why a brand exists and how it benefits consumer lives. He applies his natural curiosity to all things around him to constantly develop new perspectives, which allows him to easily ideate tangible new ideas for brands.

Before joining Butterfly, Ben spent three years as a Strategic Planner working across FMCG, Telecoms, Hospitality and Professional Services. In his spare time, you can catch Ben soaking up the London underground music scene and taking weekend city breaks across Europe.

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Vicky Spedding – Senior Consultant

With a degree in Psychology and an MSc in Marketing Management, Vicky’s passion and skills lie in understanding what makes consumers tick, their motivations, aspirations and fears, and how this can translate into buying behavior.

Working at both a research agency and in an insight role client side, Vicky is able to utilise her knowledge of research methods to uncover rich, qualitative knowledge of the consumer, and translate this into strategy which is actionable and shareable within a wider business context.

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Megan Powell – Consultant

Megan is a recent graduate in Arabic and Islamic Studies from Oxford University, and spent her year abroad studying in Cairo. Passionate about visual communication and understanding Arab culture, she specialised in Islamic Art and Social Anthropology of the Modern Middle East. Her undergraduate thesis focused on Egypt’s national “rebranding” efforts following colonial rule in the 20th century.

Her open mind and curiosity make her drive to discover what makes people tick relentless. She is motivated by dispelling myths and preconceptions about other cultures, and applying these learnings in an engaging way.

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Philippa Davis - Consultant

Philippa is a creative strategic thinker who is passionate about understanding the way in which consumers interact with, and react to, different brands. She has a degree in Experimental Psychology from the University of Oxford and a keen interest in what influences decision-making.

Her background in strategic insight consulting and brand strategy has allowed her to develop strong analytical and communication skills. Philippa has worked on international projects in various sectors from FMCG to TMT and Financial Services.

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Holly Sandberg – Consultant

Holly endeavours to create authentic relationships between consumers and brands through creative strategy inspired by meaningful insight. Specialising in internal culture strategy, she has helped brands define behaviours to drive customer experiences through authentic employee engagement. There is nothing Holly loves more than unearthing unexpected and deep-seated emotions of others and seeing things from a different perspective.

A fervent optimist and morning person, Holly is happiest when making indulgent breakfasts or being by the sea.

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Daniel Chen – Associate Consultant

Daniel is a culture strategist who applies design process and emotional insight to brands. He bridges cultures through creative innovation that focuses on compelling brand stories. He has consulted for brands in sectors ranging from FMCG to Luxury, and Media and Entertainment.

His background is in museum curation, where he lectures and has curated exhibitions and galleries on Chinese and Japanese ceramics.

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Amelia Martin-Davies – Associate Consultant

Amelia is a graduate in History and French from Durham University and spent her year abroad in Paris. Coming from a bi-lingual Anglo-French family Amelia has a strong passion for languages and cultural nuances and her love for reading and History is fuelled by a craving to always know more. She has a strong curiosity for understanding events, movements and changes in thinking in order to understand how these impact human behavior.

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Elspeth Brown – Associate Consultant

El is fascinated by the power of branding and thrives off the challenge of understanding the psychology of a target market. With a degree in English Literature and Drama, El has a passion for uncovering hidden meaning and loves discovering meaningful insight that will resonate with consumers, building stronger brands. She is enthralled by creatively finding ways to reach out and engage with consumers using knowledge of insights and different innovation techniques.

Outside off the office, El is an adventure seeker and adrenalin junky who prefers life on the edge!

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Ryan Dethy – Senior Designer

Ryan is a fledgling designer, inspired and driven by his curiosity for ideas generating and visual storytelling within multi-disciplinary design. Having recently completed his MA in Communication Design from Kingston University, he enjoys bringing brands to life through illustration, animation, and film.

Despite his roots in Boston, MA USA, Ryan has afforded the opportunity to live, and extensively explore, abroad, cherishing the rich experiences along the way.

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Lorenzo Pavesi – Designer

Lorenzo is a passionate Motion Graphics Designer with experience in both 2D and 3D animation. His background in graphic design allows him to apply typography and imagery in motion. Lorenzo grew up in Italy, but has spent several years living in London where he graduated from the Ravensbourne College of Art and Design. He is highly motivated to break the barriers of static design with innovative moving concepts.

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Ellie – Operations Manager

Ellie bring her passion for people and meticulous problem-solving abilities to keep our offices running smoothly. After completing her BA Business and Law degree she spent 5 years working in the WPP network. Ellie’s experience spans building solutions, process and providing support at an international level. She loves an adventure and outside work will usually be found traveling the world in hunt of the best beaches and diving spots.

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Kim Rudolph - Head of Finance

Kim is our financial guru. For a love of all things numbers, Kim brings her drive and focus to keep our balance sheet balancing. Coming from an audit and group reporting background, Kim is a qualified chartered accountant having international experience in the oil & gas, mining and construction industries. She has a zest for travel, loves learning about new cultures and is a foodie at heart. She absolutely loves new challenges, stimulating environments, oh, and it is worth mentioning that she bakes the meanest banana bread.

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Kelly Greyling – Management Accountant

Kelly graduated the University of South Africa with a BA in Archaeology & Anthropology, but these are not the only ‘figures’ she is familiar with! She previously worked in the recruitment industry as a compliance manager, where she developed her multitasking skills. She now forms part of the finance team at Butterfly where she brings her love of learning and passion for numbers. Outside of work Kelly loves to travel and is the happiest when spending time with friends and family.

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Sinead Egan – Field Project Manager

Sinead is an expert field project manager with over 5 years’ experience managing projects. She plays a pivotal role providing qualitative field management, working alongside the strategy team on both single market and multi-market projects from proposal to project completion. With a background in writing, music and the arts, she thrives on being immersed in different cultures, visiting new places, meeting new people and discovering new creative ideas; adding her knowledge and insights into the project process.

Get in touch with Sinead