Comfy - CEO
Comfy is the Cat Executive Officer at Butterfly. He has 15 years experience in FMCG, Retail and Fashion. He has in-depth knowledge of John West Tuna, Muller yogurt, Unilever Magnum ice cream (especially the caramel version) as well as Heals sofas and Hugo Boss towels.
He has lived in London all his life and has no intention to go anywhere else - unless you pay top sardines.Get in touch with Comfy
Bianca Cawthorne - Founding Director
Bianca brings together strategy and creativity to breathe life into brands in complex and crowded categories. She uses innovative research techniques, story-telling and archetypes to help understand consumers at a deep emotional level in order to create brands and products that will truly resonate with them.
Passionate about Emerging markets, from Russia to Saudi, Bianca has worked across both client-side (Diageo, Camelot, Boots) and consultancy-side. Five years ago she set up Butterfly London. She now co-runs the business and leads the strategy team, driving the team to challenge the conventions of how brand strategy and innovation is done.Get in touch with Bianca
Stephane Le Moullec - Managing Director
Stephane is a client services, creative strategy and brand application specialist with a wealth of experience across all executional brand touch points (packaging design, retail design and BTL communication). With a PhD in Social Anthropology, he is interested in how social and cultural elements influence how brands live and breathe.
He has lived/worked extensively in Asia and the Middle East and has a strong experience in premium and luxury brandsGet in touch with Stephane
Bianca "B" Meek - Director
B is an avid explorer who loves delving into brands and leveraging creativity to fuel their growth. With a mix of client and agency experience, she has worked in over 15 markets, helping to build brands through unlocking meaningful insights, developing differentiated brand identities, crafting innovation and using insights to inspire compelling communications.
What B loves most is: using the wealth of a Brand’s existing knowledge to provoke teams in new ways, delivering future-focused innovation that inspires change and strategic facilitation.Get in touch with B
Joe Goyder - Director
Joe loves helping brands grow by understanding the complex world in which they operate. To do this, he’s spent the last 20 years understanding consumer behaviour, market dynamics and competitor strategies. He uses this to give holistic, creative advice on brand positioning and innovation. He’s an expert in FMCG and beverages, but has experience in a wide range of categories from Financial Services to Paint and Foodservice, across the world.Get in touch with Joe
Alexandra Mandl - Director
Alexandra is a passionate Brand Strategist and Marketer with an eye for insight and a devotion for building truly long term brand equity and growth. Her previous roles have resulted in a very strong international profile with over 17 years in local, regional and global marketing leadership experience in FMCG Blue-chip Corporations such as Philip Morris, Barilla and Mars.
She has a proven track record across leading global brands such as Marlboro, M&Ms, Twix and most recently Maltesers, with experience in strategy design and deployment, communication development as well as Innovation.Get in touch with Alexandra
Brian Hackett – Associate Director
Brian is a fun loving brand marketer turned strategist with over 10 years experience client side. He has worked extensively in FMCG across the full marketing mix and specialised in developing simple brand strategy based on consumer insight. In addition Brian has great strength in ensuring that a brand’s positioning is reflected across all of its touchpoint and brings a commercial nous to his projects. Never happier than with a thorny problem that hasn’t been cracked yet he worships at the altar of simplicity and consumer insight.
In his spare time Brian likes to travel, go home to Ireland, watch a lot of rugby and is reputed to be one of the top 100 tag rugby players in London.Get in touch with Brian
Vatsala Rathore – Associate Director
Vatsala loves the challenge of unravelling complex human emotions in a dynamic consumer context. Having lived and worked as a qualitative researcher in Delhi, Mumbai, Dubai, Cairo and now London, she uses her cross-cultural knowledge to get under the skin of the consumer to inform strategic brand discussions.
As a Unilever accredited Moderator and Lead Researcher, she has led numerous strategic studies in market development, branding, segmentation, communication and positioning, to name a few. She believes in looking at a research problem from the client’s perspective to help deliver results that are activated effectively within the client organisation.Get in touch with Vatsala
Jamie Holtum – Associate Director
Jamie is a strategist with strong commercial, branding and global marketing experience, having spent 6 years at Kraft Heinz leading UK, European and North American icon brands. As well as being a specialist in innovation, Jamie is a lead thinker and speaker within brand storytelling. He also takes a very keen interest and an active role in the Food and Drink Start Up industry.
He loves a good adventure and is hugely curious, having recently hitchhiked from Kenya to Cape Town and lived in Canada for a year.Get in touch with Jamie
Oscar Runeland - Associate Director
Oscar is a brand transformation specialist, inspired every day with his passion for driving business performance by growing brand meaning. By better understanding client organisations, their brands and categories, and the consumers they seek to serve, and by then working through the implications of that new insight, Oscar has helped the brands of the world assert their relevance and profitability.
His brand-building and insight-generating expertise is derived from extensive experience accrued over ten years, having worked across positioning, architecture, innovation, insight and trends, across multiple categories in brands old and new in every continent…except Antarctica.Get in touch with Oscar
Alex Beattie – Senior Consultant
Alex is a brand strategist with a wealth of experience in comms planning, brand positioning and consumer and category insight across multiple sectors including FMCG, aviation, automotive and media.
A trained journalist, he is passionate about getting to the heart of a brand and helping to tell its story. Having worked at creative agencies BBH & BBDO and client side at Metro, he brings a balanced perspective to brand development and is driven by the opportunity to work on new brands and categories.Get in touch with Alex
Lanna Breetzke – Senior Consultant
Lanna is a strategist specialising in innovative Brand Management. She aims to challenge conventional thinking to deliver superior customer insight to inspire creativity. Having started on the client side, Lanna later joined the worldwide advertising agency TBWA as a Planner working on major FMCG brands with a strong focus on grocery and liquor retail.Get in touch with Lanna
Philipp Mirow - Senior Consultant
Philipp is an experienced brand strategist with a passion for developing and growing brands by truly understanding their consumers and culture. He is accomplished at uncovering thought-provoking insights through qualitative and quantitative methods that lead to establishing a brand’s true purpose and potential.
Before joining Butterfly, Philipp has spent over five years in advertising, working for major agencies in New York and London, servicing a vast range of clients and categories including FMCG, Government, Financial Services, Luxury and Travel & Tourism.Get in touch with Philipp
Alice Spencer - Senior Consultant
With a degree in Anthropology, Alice is fascinated by human interaction and how this impacts brands. Alice is a creative thinker who combines logic with imagination to uncover compelling insights than enable brands to thrive.
She has extensive experience in many aspects of the branding process from positioning and copywriting to brand architecture and workshop design where she has worked across a variety of sectors from FMCG, Food & Beverage, retail to financial services.Get in touch with Alice
Nicole Whelan - Senior Consultant
Nicole is a high spirited brand marketer and strategist. A story-teller at heart, she is passionate about breathing life in to brands for customers and consumers. Having spent 6 years working in the food industry across brands such as Häagen-Dazs, Nature Valley and Fiber One, Nicole has a breadth of experience leading the development and delivery of luxury campaigns, building and launching innovation platforms and new brands in the UK, as well as building enduring relationships for brands with some of the largest retailers in the country to build bespoke plans for growth.
Nicole is happiest when she is outside in nature. She can be found with friends climbing the occasional mountain or running an obstacle course.Get in touch with Nicole
Amy Tsang – Consultant
Amy brings design thinking and creative flair to strategic projects. Naturally curious about our species, she loves getting under the skin of what makes us tick as people and consumers. She has clocked up the hours observing men and women from all walks of life in their natural habitat, as well as talking to consumers about everything from food to funerals. So, with over five years of agency experience, she’s had the pleasure of collaborating with well-established global brands such as Dulux and Kellogg’s to deliver brand, product and service innovations designed with the consumer at the very heart.Get in touch with Amy
Hannah Loake – Consultant
Hannah is an energetic, creative strategist with an open mind and a love for discovering new trends that ignite ideas and bring brands to life. Her background in technical innovation in conjunction with her love of design enable a unique approach to problem solving.
Hannah spends her free time travelling the world and exploring new trends with a focus on digital, fashion and science. Prior to joining Butterfly Hannah worked client side in the Brand Operations and then in the Insights function at Procter & Gamble.Get in touch with Hannah
Megan Powell – Consultant
Megan is a recent graduate in Arabic and Islamic Studies from Oxford University, and spent her year abroad studying in Cairo. Passionate about visual communication and understanding Arab culture, she specialised in Islamic Art and Social Anthropology of the Modern Middle East. Her undergraduate thesis focused on Egypt’s national “rebranding” efforts following colonial rule in the 20th century.
Her open mind and curiosity make her drive to discover what makes people tick relentless. She is motivated by dispelling myths and preconceptions about other cultures, and applying these learnings in an engaging way.Get in touch with Megan
Ben Blackbourn - Consultant
Ben is an enthusiastic strategist who thrives on giving brands meaning. He is not afraid to ask why a brand exists and how it benefits consumer lives. He applies his natural curiosity to all things around him to constantly develop new perspectives, which allows him to easily ideate tangible new ideas for brands.
Before joining Butterfly, Ben spent three years as a Strategic Planner working across FMCG, Telecoms, Hospitality and Professional Services. In his spare time, you can catch Ben soaking up the London underground music scene and taking weekend city breaks across Europe.Get in touch with Ben
Aisling Stewart - Consultant
Aisling is an imaginative and considered brand strategist with a fascination for human emotion and behaviour. She is inspired by human truths and the way they shape and influence global trends. Her people-centric approach to brand development, delivers meaningful strategy and innovation solutions that create true value for consumers.
With a Bachelor’s degree in Law and Psychology and a Master’s degree in Marketing, Aisling has an analytical and thorough approach to brand building. She has previously worked in strategic planning with both TBWA and BBDO global advertising networks and created brand identities and long term strategies for clients across a range of FMCG and luxury sectors.Get in touch with Aisling
Jas Tang – Associate Consultant
Jas, originally from Hong Kong, is an experienced trend-hunter-come-brand-strategist who aspires to make brands cultural icons. Armed with a background in Sociology and Journalism, as well as a book or two under her belt, she understands communications and is passionate about how cultures evolve and collide.
Having spent 2 years in China working alongside leading Chinese and international brands, Jas joined Butterfly with a real excitement to make powerful stories that tease, intrigue and engage consumers with brands, or in her own simple words - “take their hearts”.Get in touch with Jas
Marie-Hélène Merlet – Associate Consultant
Marie-Helene is a curious and inspired strategist who is passionate about foreign cultures and languages. Her mother tongue is French, she knows Russian and speaks English and Spanish fluently. Having completed her Masters in Russia, Spain and Germany she has a strong international background. She uses her love for exploration as a way to push her limits and set herself new challenges all the time, travelling alone on the Trans-Siberian was one of them.
She is specialised in European business and marketing, has a great interest in brands, and is particularly interested in the way they connect and adapt to consumers from a cultural point of view.Get in touch with Marie-Helene
Philippa Davis - Associate Consultant
Philippa is a creative strategic thinker who is passionate about understanding the way in which consumers interact with, and react to, different brands. She has a degree in Experimental Psychology from the University of Oxford and a keen interest in what influences decision-making.
Her background in strategic insight consulting and brand strategy has allowed her to develop strong analytical and communication skills. Philippa has worked on international projects in various sectors from FMCG to TMT and Financial Services.Get in touch with Philippa
Chris Bolton - Lead Designer
Chris is a creative Graphic Designer specialising in branding and communication design. He has experience in idea and concept generation, seeing them through to development and creative execution with both start-up and global brands.
He has worked on numerous sectors with a strong focus on FMCG and Retail with a personal interest in the branding & language of premium brands.Get in touch with Chris
Charlotte Barber - Creative Strategist
Charlotte is an enthusiastic and budding creative, specialising in Graphic Design and Film. A graduate from Motion Graphics at Ravensbourne, she enjoys branding with a creative angle.
Charlotte has a strong passion for the ideas and thinking behind great design and brands, and although at the start of her career, she already has experience with brands such as Bacardi, Rexona, Carlsberg and Orangina Schweppes.Get in touch with Charlotte
Ryan Dethy – Senior Designer
Ryan is a fledgling designer, inspired and driven by his curiosity for ideas generating and visual storytelling within multi-disciplinary design. Having recently completed his MA in Communication Design from Kingston University, he enjoys bringing brands to life through illustration, animation, and film.
Despite his roots in Boston, MA USA, Ryan has afforded the opportunity to live, and extensively explore, abroad, cherishing the rich experiences along the way.Get in touch with Ryan
Tim Harris – Senior Designer
Tim is a graduate of Graphic Design from UCA with a background in Analogue and Digital processes. He is a keen creative with a passion for branding, typography and editorial design.
Tim has been a freelance designer in both England and Australia, and loves nothing more than to travel. Being an intrepid explorer he has recently spent 16 months touring the globe soaking up experiences from over 32 countries.Get in touch with Tim
Lorenzo Pavesi – Junior Designer
Lorenzo is a passionate Motion Graphics Designer with experience in both 2D and 3D animation. His background in graphic design allows him to apply typography and imagery in motion. Lorenzo grew up in Italy, but has spent several years living in London where he graduated from the Ravensbourne College of Art and Design. He is highly motivated to break the barriers of static design with innovative moving concepts.Get in touch with Lorenzo
Hardeep Bharba – Research Field Manager
Hardeep is our research and recruitment specialist that loves nothing more than targeting consumers and organising her way through a project. Her background covers sectors such as Broadcast Media and Marketing, before becoming focused on Market Research, back in 2008.
Now at Butterfly, Hardeep enjoys nothing more than drawing upon her inquisitive nature, to understand a client’s brief. Her enthusiastic approach knows no bounds, and she relishes in exploring new methods to find both consumers and experts alike.Get in touch with Hardeep