Comfy - CEO

Comfy is the Cat Executive Officer at Butterfly. He has 15 years experience in FMCG, Retail and Fashion. He has in-depth knowledge of John West Tuna, Muller yogurt, Unilever Magnum ice cream (especially the caramel version) as well as Heals sofas and Hugo Boss towels.

He has lived in London all his life and has no intention to go anywhere else - unless you pay top sardines.

Get in touch with Comfy

Bianca Cawthorne - Founding Director

Bianca brings together strategy and creativity to breathe life into brands in complex and crowded categories. She uses innovative research techniques, story-telling and archetypes to help understand consumers at a deep emotional level in order to create brands and products that will truly resonate with them.

Passionate about Emerging markets, from Russia to Saudi, Bianca has worked across both client-side (Diageo, Camelot, Boots) and consultancy-side. Five years ago she set up Butterfly London. She now co-runs the business and leads the strategy team, driving the team to challenge the conventions of how brand strategy and innovation is done.

Get in touch with Bianca

Stephane Le Moullec - Managing Director

Stephane is a client services, creative strategy and brand application specialist with a wealth of experience across all executional brand touch points (packaging design, retail design and BTL communication). With a PhD in Social Anthropology, he is interested in how social and cultural elements influence how brands live and breathe.

He has lived/worked extensively in Asia and the Middle East and has a strong experience in premium and luxury brands

Get in touch with Stephane

Alexandra Mandl - Board Director

Alexandra is a passionate Brand Strategist and Marketer with an eye for insight and a devotion for building truly long term brand equity and growth. Her previous roles have resulted in a very strong international profile with over 17 years in local, regional and global marketing leadership experience in FMCG Blue-chip Corporations such as Philip Morris, Barilla and Mars.

She has a proven track record across leading global brands such as Marlboro, M&Ms, Twix and most recently Maltesers, with experience in strategy design and deployment, communication development as well as Innovation.

Get in touch with Alexandra

Brian Hackett – Director

Brian is a fun loving brand marketer turned strategist with over 10 years experience client side. He has worked extensively in FMCG across the full marketing mix and specialised in developing simple brand strategy based on consumer insight. In addition Brian has great strength in ensuring that a brand’s positioning is reflected across all of its touchpoint and brings a commercial nous to his projects. Never happier than with a thorny problem that hasn’t been cracked yet he worships at the altar of simplicity and consumer insight.

In his spare time Brian likes to travel, go home to Ireland, watch a lot of rugby and is reputed to be one of the top 100 tag rugby players in London.

Get in touch with Brian

Michael Hall – Director

Michael is an innovation strategist through and through. He brings over 20 years of experience in helping brands meet the challenge of rapid cultural and technological changes that are shaping consumers lives. He has helped global organisations to create new brands, businesses and experiences that anticipate how these challenges are impacting consumer desires and to create a more meaningful and relevant role in their lives. Michael brings together experiences from across culture, categories and disciplines, taking a wide lens approach to solving complex problems.

Get in touch with Michael

James Clarke - Director

James has always thrived off understanding what makes people tick. His inquisitive nature leaves no stone unturned in every brand challenge that comes his way. A seasoned insight, strategy and innovation director, James has led countless projects regional and global, identifying brand building solutions that connect with human behaviour. His open-minded, challenging and passionate approach ensuring both an enjoyable journey as well as successful results.

Any remaining time his young family allows him, James loves to spend indulging in his love of theatre and music.

Get in touch with James

Grant Bleecher – Director

Grant is passionate about people—our similarities and differences, what drives us, and how we make decisions. Grant has worked in marketing, strategy, and innovation roles at Disney, Hershey, Unilever, and Pepsi. He has created new brands, managed large brands, launched global innovations, and has created bold and effective marketing campaigns.

Grant graduated from Davidson College and received his M.B.A. from Duke University. He is an avid basketball fan, driven in part by his love of teamwork. He is originally from California, but has spent half of his life on the east coast of the United States.

Get in touch with Grant

Vatsala Rathore – Director

Vatsala loves the challenge of unravelling complex human emotions in a dynamic consumer context. Having lived and worked as a qualitative researcher in Delhi, Mumbai, Dubai, Cairo and now London, she uses her cross-cultural knowledge to get under the skin of the consumer to inform strategic brand discussions.

As a Unilever accredited Moderator and Lead Researcher, she has led numerous strategic studies in market development, branding, segmentation, communication and positioning, to name a few. She believes in looking at a research problem from the client’s perspective to help deliver results that are activated effectively within the client organisation.

Get in touch with Vatsala

Bianca "B" Meek - Consulting Director

B is an avid explorer who loves delving into brands and leveraging creativity to fuel their growth. With a mix of client and agency experience, she has worked in over 15 markets, helping to build brands through unlocking meaningful insights, developing differentiated brand identities, crafting innovation and using insights to inspire compelling communications.

What B loves most is: using the wealth of a Brand’s existing knowledge to provoke teams in new ways, delivering future-focused innovation that inspires change and strategic facilitation.

Get in touch with B

Dal Mahil – Associate Director

Dal is a strategist with an unrelenting passion for blending diverse sources to shape new opportunities. She has a background in brand insight, strategy and innovation.

Dal has worked across sectors including FMCG, Financial Services, Technology, Telecommunications, Media, Automotive, Travel & Hospitality and the Public Sector. A Unilever accredited moderator, she is well versed in facilitating consumer and workshop sessions. A true ambassador of everything cultural, Dal has over a decade of Marketing experience globally and spent 3 years working with brands in mainland China.

Get in touch with Dal

Sidi Lemine – Associate Director

Sidi is a very enthusiastic strategist with over 10 years of experience dealing with everything from the repositioning of a major global alcohol brand to the specifics of dishwashing in Indonesia. He is obsessed with understanding human emotions and how to influence them, never happier than when dealing with ubiquitous, emerging, or saturated categories.

Sidi is always looking for new and exciting ways to solve old and new problems and is hoping to put his masters in Artificial Intelligence to use in strategy soon.

Get in touch with Sidi

Philipp Mirow - Associate Director

Philipp is an experienced brand strategist with a passion for developing and growing brands by truly understanding their consumers and culture. He is accomplished at uncovering thought-provoking insights through qualitative and quantitative methods that lead to establishing a brand’s true purpose and potential.

Before joining Butterfly, Philipp has spent over five years in advertising, working for major agencies in New York and London, servicing a vast range of clients and categories including FMCG, Government, Financial Services, Luxury and Travel & Tourism.

Get in touch with Philipp

Nicole Whelan - Associate Director

Nicole is a high spirited brand marketer and strategist. A story-teller at heart, she is passionate about breathing life in to brands for customers and consumers. Having spent 6 years working in the food industry across brands such as Häagen-Dazs, Nature Valley and Fiber One, Nicole has a breadth of experience leading the development and delivery of luxury campaigns, building and launching innovation platforms and new brands in the UK, as well as building enduring relationships for brands with some of the largest retailers in the country to build bespoke plans for growth.

Nicole is happiest when she is outside in nature. She can be found with friends climbing the occasional mountain or running an obstacle course.

Get in touch with Nicole

Lanna Breetzke – Senior Consultant

Lanna is a strategist specialising in innovative Brand Management. She aims to challenge conventional thinking to deliver superior customer insight to inspire creativity. Having started on the client side, Lanna later joined the worldwide advertising agency TBWA as a Planner working on major FMCG brands with a strong focus on grocery and liquor retail.

Get in touch with Lanna

Amy Tsang – Senior Consultant

Amy brings design thinking and creative flair to strategic projects. Naturally curious about our species, she loves getting under the skin of what makes us tick as people and consumers. She has clocked up the hours observing men and women from all walks of life in their natural habitat, as well as talking to consumers about everything from food to funerals. So, with over five years of agency experience, she’s had the pleasure of collaborating with well-established global brands such as Dulux and Kellogg’s to deliver brand, product and service innovations designed with the consumer at the very heart.

Get in touch with Amy

Ben Blackbourn - Senior Consultant

Ben is an enthusiastic strategist who thrives on giving brands meaning. He is not afraid to ask why a brand exists and how it benefits consumer lives. He applies his natural curiosity to all things around him to constantly develop new perspectives, which allows him to easily ideate tangible new ideas for brands.

Before joining Butterfly, Ben spent three years as a Strategic Planner working across FMCG, Telecoms, Hospitality and Professional Services. In his spare time, you can catch Ben soaking up the London underground music scene and taking weekend city breaks across Europe.

Get in touch with Ben

Megan Powell – Consultant

Megan is a recent graduate in Arabic and Islamic Studies from Oxford University, and spent her year abroad studying in Cairo. Passionate about visual communication and understanding Arab culture, she specialised in Islamic Art and Social Anthropology of the Modern Middle East. Her undergraduate thesis focused on Egypt’s national “rebranding” efforts following colonial rule in the 20th century.

Her open mind and curiosity make her drive to discover what makes people tick relentless. She is motivated by dispelling myths and preconceptions about other cultures, and applying these learnings in an engaging way.

Get in touch with Megan

Philippa Davis - Consultant

Philippa is a creative strategic thinker who is passionate about understanding the way in which consumers interact with, and react to, different brands. She has a degree in Experimental Psychology from the University of Oxford and a keen interest in what influences decision-making.

Her background in strategic insight consulting and brand strategy has allowed her to develop strong analytical and communication skills. Philippa has worked on international projects in various sectors from FMCG to TMT and Financial Services.

Get in touch with Philippa

Vicky Spedding – Consultant

With a degree in Psychology and an MSc in Marketing Management, Vicky’s passion and skills lie in understanding what makes consumers tick, their motivations, aspirations and fears, and how this can translate into buying behavior.

Working at both a research agency and in an insight role client side, Vicky is able to utilise her knowledge of research methods to uncover rich, qualitative knowledge of the consumer, and translate this into strategy which is actionable and shareable within a wider business context.

Get in touch with Vicky

Holly Sandberg – Consultant

Holly endeavours to create authentic relationships between consumers and brands through creative strategy inspired by meaningful insight. Specialising in internal culture strategy, she has helped brands define behaviours to drive customer experiences through authentic employee engagement. There is nothing Holly loves more than unearthing unexpected and deep-seated emotions of others and seeing things from a different perspective.

A fervent optimist and morning person, Holly is happiest when making indulgent breakfasts or being by the sea.

Get in touch with Holly

Terri O’Connell – Consultant

Terri is a passionate and curious creative strategist who is motivated by exciting brands powered by genuine consumer truths. She is curious and imaginative – always armed with a ‘why?’ and ‘so what?’. Her background in beauty and experience client side at L’Oreal has ignited a particular interest in what motivates beauty consumers and the emotional relationship with their products.

Terri studied a Bachelor of Communications at AUT University in New Zealand, and although she has lived in the UK for 4 years, her accent doesn’t seem to have left the country.

Get in touch with Terri

Daniel Chen – Associate Consultant

Daniel is a culture strategist who applies design process and emotional insight to brands. He bridges cultures through creative innovation that focuses on compelling brand stories. He has consulted for brands in sectors ranging from FMCG to Luxury, and Media and Entertainment.

His background is in museum curation, where he lectures and has curated exhibitions and galleries on Chinese and Japanese ceramics.

Get in touch with Daniel

Amelia Martin-Davies – Associate Consultant

Amelia is a graduate in History and French from Durham University and spent her year abroad in Paris. Coming from a bi-lingual Anglo-French family Amelia has a strong passion for languages and cultural nuances and her love for reading and History is fuelled by a craving to always know more. She has a strong curiosity for understanding events, movements and changes in thinking in order to understand how these impact human behavior.

Get in touch with Amelia

Ryan Dethy – Senior Designer

Ryan is a fledgling designer, inspired and driven by his curiosity for ideas generating and visual storytelling within multi-disciplinary design. Having recently completed his MA in Communication Design from Kingston University, he enjoys bringing brands to life through illustration, animation, and film.

Despite his roots in Boston, MA USA, Ryan has afforded the opportunity to live, and extensively explore, abroad, cherishing the rich experiences along the way.

Get in touch with Ryan

Lorenzo Pavesi – Designer

Lorenzo is a passionate Motion Graphics Designer with experience in both 2D and 3D animation. His background in graphic design allows him to apply typography and imagery in motion. Lorenzo grew up in Italy, but has spent several years living in London where he graduated from the Ravensbourne College of Art and Design. He is highly motivated to break the barriers of static design with innovative moving concepts.

Get in touch with Lorenzo

Abigail Fisk – Junior Designer

Abigail graduated from university the summer of 2016 in Graphic Design. She joined Butterfly in early 2017 as the Studio Designer but after a successful 7 months she transitioned over to become a Junior Designer. She is a lover of layout, typography and illustration, and applies her passions to her work, always looking to learn and improve.

Outside of the office, Abigail spends her time exploring the vegetarian/vegan options London has to offer alongside visiting inspiring exhibition.

Get in touch with Abigail

Ellie – Operations Manager

Ellie bring her passion for people and meticulous problem-solving abilities to keep our offices running smoothly. After completing her BA Business and Law degree she spent 5 years working in the WPP network. Ellie’s experience spans building solutions, process and providing support at an international level. She loves an adventure and outside work will usually be found traveling the world in hunt of the best beaches and diving spots.

Get in touch with Ellie

Kim Rudolph - Head of Finance

Kim is our financial guru. For a love of all things numbers, Kim brings her drive and focus to keep our balance sheet balancing. Coming from an audit and group reporting background, Kim is a qualified chartered accountant having international experience in the oil & gas, mining and construction industries. She has a zest for travel, loves learning about new cultures and is a foodie at heart. She absolutely loves new challenges, stimulating environments, oh, and it is worth mentioning that she bakes the meanest banana bread.

Get in touch with Kim

Kelly Greyling – Management Accountant

Kelly graduated the University of South Africa with a BA in Archaeology & Anthropology, but these are not the only ‘figures’ she is familiar with! She previously worked in the recruitment industry as a compliance manager, where she developed her multitasking skills. She now forms part of the finance team at Butterfly where she brings her love of learning and passion for numbers. Outside of work Kelly loves to travel and is the happiest when spending time with friends and family.

Get in touch with Kelly

Sinead Egan – Field Project Manager

Sinead is an expert field project manager with over 5 years’ experience managing projects. She plays a pivotal role providing qualitative field management, working alongside the strategy team on both single market and multi-market projects from proposal to project completion. With a background in writing, music and the arts, she thrives on being immersed in different cultures, visiting new places, meeting new people and discovering new creative ideas; adding her knowledge and insights into the project process.

Get in touch with Sinead