They said being square has its benefits; square things are more efficient and economical for stacking, packing and even travelling. That is why product packing, in the food industry, has slowly but surely evolved into square or rectangular containers. Milk, wine, juices, and even things to which rounded form is inherent to its essence, like watermelons, have met the tyranny of the square form. Actually it was when I first ...
Hot women with incredibly fit bodies doing physically demanding activity in slow motion while wearing nothing much less revealing than a bathing suit? There was no chance that Axe/Lynx deodorant would pass up the opportunity of the Olympics for some kind of viral advertising. Here they take two events, the shot putt and the pole vault and transpose them into the world of the Axe Effect. It’s not complicated. It ...
Brewdog is a bit of a rebel, an anarchist in the world of beer. Fighting against the Big Boy Breweries, it finds creative – and often wacky – ways to stand out of the crowd, whilst maintaining a strong belief in the craft of beer making. It truly is an eclectic craft beer, and not always to everyone’s taste, with headline grabbing propositions that we’ve blogged about before – a beer ...
From our twitter
- Natural Vs Sustainable
- Sustainability @ Cosmoprof 2019: Our top 10 learnings
- Empathic Branding
- Digital Retail: Getting it Right
- Alternative Ways to Market
- Making effective comms by placing human insight at the heart
- A Global Heart In Every Local Language
- Green, The New Black
- Why Care about Self-Care?
- The New Age of Retail
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