Retail
Morrisons Christmas – ‘and so it begins’
And so it begins….that moment when you see the first TV ad with jolly reindeer, you know the onslaught starts. And for mums in particular, it rests with her to get it all sorted. Is [...]
Movement Cafe
The Movement Café is a temporary café and performance space found slap bang next to the DLR station in Greenwich. Built in an amazing 16 days, the café is a celebration of creativity, performance, eclectic [...]
Music and brands have always had a close association but today it has never been closer
Music and brands have always had a close association ever since 1971 when the Hillside singers recorded “I’d like to teach the world to sing” for Coke, later re-recorded for the New Seekers where it [...]
How do you win back customer confidence once your brand has lost it?
From a customer perception and brand values point of view I think it would be fair to say banks are in crisis. Claims of “excellent customer service” sound hollow, phrases like [...]
Brands they are a changing
Your brand is on the slide. So what are you going to do about it? Brands like Game, Kodak, Aquascutum, Clinton Cards, Ellie Louise, Peacocks, Pumpkin Patch, Argos, PC World, Past Times, La Senza, [...]
The sleep aids, once dominated by large OTC brands is fertile ground for niche alternatives
The sleep aid category was dominated by large OTC brands from well-known corporations such as Johnson & Johnson and GlaxoSmithKline. However increasingly sophisticated and affordable traditional, digital and social media platforms are allowing nibble and [...]
Brand Association who hopes to profit from the 2012 Olympics?
The Olympics are now so close that whole country has an air of excitement with just a hint of trepidation. On the one hand we look forward to welcoming the world but on [...]
Is Weetabix’s future bright at Bright Foods?
China’s Bright Food has bought a controlling stake in Weetabix. Bright Food will take a 60% stake in Weetabix in a deal that values the company at £1.2bn. [...]
Baltika – Russia’s largest brewer has over 30 brands
Baltika was acquired by Carlsberg Group in 2008 and is market leader in the Russian beer market with a market share of almost 40%. It has 11 breweries across Russia and a production capacity of [...]
Italian Navy launches energy drink!
The Italian navy has decided to raise funds by backing an energy drink. According to Admiral Roberto Camerini the drink provides “positive energy for positive people”. If this product proves a success then apparently energy [...]
